Industry Response of San Antonio, presents exciting blogs that are updated weekly.  Blog topics include a wide array of topics such as Internet marketing, Web design, SEO.  These topics are examined from an expert vantage point to help you better understand the E-marketing trade.  The blogs are only a start when considering which services are ideal for your business.  Please contact us to discuss your options further.

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Thursday, 06 May 2010 12:13

Interactive Spending Continues to Lift

It is projected that in the next five years B2B (Business-to-Business) digital marketing and advertising spend will more than double, according to Forrester Research.  That equates to a $2.3 billion spend level in 2009, and a projected level of $4.8 billion in five years.  It’s hard to imagine that there is so much money spent in Internet marketing channels.

Another mind blowing stat that I found the other day, while researching Google as a potential investment, was that there is more money spent on advertising via the Google Pay-Per-Click channel than on all major TV networks combined.  Most know that advertising and marketing is the first of the business functions to get cut during the start of hard economic times.  It’s also the first function to bounce back.

Marketing and advertising budgets have begun to increase, in 2010.  Forty six percent of U.S. companies have increased their marketing and advertising budgets, while 66% of companies will spend more on Internet marketing, according to a recent Econsultancy survey.  Although this is a great economic indicator, it’s not by any stretch a definitive measure that the economy is on the total rebound.  However, it’s a positive signal.
Last Updated on Sunday, 09 May 2010 13:00